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ORTHOBRAIN® NAMES MICHELLE MCGANN SENIOR MANAGER, ORTHODONTIC EDUCATION

Focused on developing educational strategies for GPs in the orthodontic market

Cleveland, OH, August 10, 2021orthobrain® – an Ohio-based, proven dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, announced the hiring of Michelle McGann as Senior Manager, Orthodontic Education. McGann brings her deep expertise in the DSO space to help create customized educational pathways for orthobrain’s partners at a global scale.  

Prior to her position at orthobrain, McGann spent the past five years working with Align Technology where her role started with sales and evolved to strategic education development.

In her new role, McGann will design education strategy to drive results across the company’s total solution model. She will lead a core team focused on developing a unique learning environment and education content including doctor outreach, boosting confidence in doctors, improving patient outcomes and, ultimately, transforming growth and increased profitability within the dental practice.

“My focus is to ensure a clear education journey powered by multiple layers of content and mixed modalities. We are committed to delivering excellence in education, paired with a unique learning experience,” McGann said. “My focus and that of my team will be to meet the needs of both doctors and team members and support their orthodontic journey by helping them gain the confidence to treat and educate their patients on the benefits of orthodontics.”

“Michelle is a great addition to our growing team. Her knowledge, having led orthodontic education strategy and implementation in North America, is a great compliment to our company vision. Her dedication to create robust learning environments and strategic education pathways is top notch,” said Kimberly Harrington, Executive Vice President and Chief Commercial Officer at orthobrain. “We are thrilled to have her on the team to lead our education initiatives.” 

With orthobrain recently awarded the Most Accessible Orthodontic Care Provider – Ohio by GHP Healthcare & Pharmaceutical Awards 2021, McGann will take this opportunity to further deepen the relationship orthobrain is building within the industry with its comprehensive playbook leveraging digital technology and proprietary AI. Through in-person and virtual educational platforms, orthodontic care is now available to doctors and patients everywhere at a scale never before possible. 

“orthobrain’s vision and the way in which we empower the GP is what I loved the most out my career – to truly change people’s lives,” said McGann. “I have had the opportunity through my work to see how important a healthy smile is. I see patients’ confidence transform through a new smile and proper care from their doctors, and I’m driven to continue delivering.”

About orthobrain®

Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain®  is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain makes orthodontic care – and beautiful smiles –  available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information.

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ORTHOBRAIN® CHIEF COMMERCIAL OFFICER KIMBERLY HARRINGTON ACCEPTED INTO “CHIEF”

Kimberly Harrington now part of the most powerful network of the most powerful women – exclusively for female leaders in the highest levels of their industries

Cleveland, OH, October 1, 2021 orthobrain® – an Ohio-based, dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, is excited to announce that its Executive Vice President, Chief Commercial Officer, Kimberly Harrington, has been accepted into Chief, a private membership network focused on connecting and supporting women executive leaders. Acceptance into this organization places Harrington into the upper echelon of businesswomen trusted to cultivate lasting change and to hone executive skills for the betterment of the people and industries they serve. 

With over 7,000 members across 4,000 companies, Chief is the only organization specifically designed for women at the highest levels — VPs through C-level executives — to expand their power, cultivate lasting relationships, and sharpen executive skills. Harrington joins the ranks of other executive women from companies like Hulu, Google, Peloton, and Nike. 

“Chief is the pinnacle in professional women empowerment and growth,” said Kimberly Harrington. “To be a member – alongside other exceptional women leaders – of an organization that drives women to the top and ushers in the next generation of female leaders, is a milestone in my career. I can’t wait to represent orthobrain and bring what I learn from this powerful community to the orthodontics industry.”

About orthobrain®

Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain®  is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain® makes orthodontic care – and beautiful smiles – available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information.   

About Chief
Chief is a private network of powerful women built to cross-pollinate power across industries and disrupt power dynamics from the top down. Created with the knowledge that it’s lonely at the top, and even more so for a woman, Chief unites women who collectively hold court across boardrooms. Members benefit from a trusted support system, tailored expertise, deep connections, and access to a vetted community so they can keep their seats at the table while ushering in the next generation of female leaders. Founded by Carolyn Childers and Lindsay Kaplan, Chief is the definitive organization for exceptional women. Chief is currently headquartered in New York. For more information or to submit a membership application, visit joinchief.com.

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ANDREW FLIGOR HIRED AS ORTHOBRAIN VICE PRESIDENT, INFORMATION & TECHNOLOGY

Position key for technology advances to solidify future growth projections of company

Cleveland, OH, October 1, 2021 orthobrain® – an Ohio-based, dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, has announced the hiring of Andrew Fligor as Vice President, Information & Technology. In his new role, Fligor will oversee everything technology – from the tools needed to propel growth for dental practices around the globe to improving internal digital efficiencies at orthobrain. His overall objective is to build a digital infrastructure and strategy that propels business growth and improves customer experience.

Prior to joining orthobrain, Fligor held positions including Senior Director, Product and IT Operations at ExactCare Pharmacy, and was the Senior Vice President, Head of Technology at Ritzman Pharmacies, Inc. where he drove business growth from five to 27 business units. 

“The growth possibilities at orthobrain are endless, and technology will be a primary driver in creating what I believe to be a transformative platform for dentists,” Fligor said. “Bringing a forward-thinking mindset to orthobrain is what gets me excited, and the opportunity to scale up and use IT innovation to impact so many people. I see company technology through the eyes of the consumer – there’s such a high expectation in data use, user experience and ease of technology.”

Fligor will collaborate with industry leaders, leveraging technology solutions to meet strategic goals. From building out an IT support team to security optimization that will ultimately provide confidence in dentists as they integrate orthodontics into their practice, Fligor will use his nearly 20 years of healthcare and technology experience to improve company-wide performance.

“Andrew is taking orthobrain to the next level,” said Kimberly Harrington, Executive Vice President, Chief Commercial Officer. “He’s as digitally savvy as he is business-minded. He will keep orthobrain on the forefront of emerging technologies, ultimately providing customer-centric solutions and improving productivity.”

About orthobrain®

Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain®  is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain® makes orthodontic care – and beautiful smiles – available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information. 

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ORTHOBRAIN® JOINS WOMEN IN DSO AS FOUNDING PARTNER

Two orthobrain executives to help empower women in dentistry through mentorship, empowerment, and networking opportunities.

 

Cleveland, OH, August 27, 2021 orthobrain® – an Ohio-based, dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, has announced its industry partnership with Women in DSO, the official nonprofit organization supporting the empowerment and growth of women leaders in Dental Service Organizations (DSO’s).  

Kimberly Harrington, orthobrain Executive Vice President, Chief Commercial Officer, will serve as a board member while Kate Groenhagen, orthobrain Vice President of Business Development, will be leading committees for the organization.

“What Women in DSO is doing to create an amazing platform to grow and empower women leaders in the DSO space is something orthobrain is proud to support. It is a mission I feel passionate about both personally and professionally. I’m honored to sit on the board,” said Kimberly Harrington. “I have experiences to share and a leadership understanding that is unique to the DSO arena. I see this as an opportunity to inspire other women leaders who have that same passion and drive.” 

As part of their goal to help improve the footprint of women in the industry, orthobrain will proudly contribute to the Women in DSO® platform created to deliver professional mentorship, specialized education, and a rich resource network developed exclusively to recognize women leaders of the present, and develop the future women leaders in dental service organizations.

“Right now, 70% of people studying orthodontics in college are female,” says Kate Groenhagen. “We, as women leaders in this industry, have an opportunity to inspire through our experiences and collective determination. I look forward to helping Women in DSO and sharing a voice with a group of powerful, intelligent and motivated females.” 

About orthobrain®

Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain®  is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain® makes orthodontic care – and beautiful smiles – available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information. 

About Women in DSO®️ 
Founded with the passionate mission to highlight and support contributions of women in Dental Support Organizations, this nonprofit organization was created in 2020 to provide a platform to advance women leadership via empowered networking, mentorship, and progressive programs highlighting, strengthening, and supporting contributions of the many bright women leaders in DSO. Learn more about membership at womenindso.org. Media Contacts Amy Mendoza Leonor Women in DSO® info@womenindso.org

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ORTHOBRAIN AWARDED MOST ACCESSIBLE ORTHODONTIC CARE PROVIDER

As a start-up in the orthodontics industry, orthobrain® continues to make a veteran presence in its achievements. The most recent accolade is being recognized as the Most Accessible Orthodontic Care Provider – Ohio by GHP Healthcare & Pharmaceutical Awards 2021. 

The award was judged on merits centered around an extensive evaluation of skills and services offered to customers. Through dedication and expertise to the industry, and an unwavering commitment to excelling in the field, orthobrain® was awarded the commendation which will be highlighted in the Healthcare & Pharmaceutical Awards 2021 magazine, a digital publication distributed around the world to over 260,000 healthcare and pharmaceutical professionals.

About orthobrain®

Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain® is a proven orthodontic growth system leveraging digital technology and to bring orthodontic expertise to any dental practice anywhere – easily and profitably.  Today, orthobrain makes orthodontic care – and beautiful smiles –  available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information.

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ORTHOBRAIN NAMES KIMBERLY HARRINGTON EXECUTIVE VICE PRESIDENT, CHIEF COMMERCIAL OFFICER

Cleveland, OH, May 7, 2021Orthobrain® – an Ohio based start-up focused on educating dentists on practical, profitable orthodontic procedures, announced a crucial hiring in their senior leadership level – renowned orthodontic growth leader Kimberly Harrington. Harrington has been named Executive Vice President, Chief Commercial Officer and will use her tenure and fluency in the orthodontic industry to develop the orthobrain organization and her high-level strategies to drive expansion and growth.

Harrington brings global executive experience to orthobrain® with an extensive achievement record of providing orthodontic profitability through business development, market insights, and industry leader collaborations – along with a proven track record of working with executive leaders to shape the culture and future of enterprise dental organizations. Formerly the Global Head, Vice President DSO Orthodontic Business Development for Straumann Group headquartered in Basel, Switzerland, Harrington achieved double digit unit growth in one year for orthodontic business solutions. Kimberly was instrumental in global business development, go-to-market strategies, and developing global sales and marketing teams. Harrington is a seasoned leader who brings senior level vision and strategy to the orthobrain team. Her success and tenure in developing enterprise Dental Service Organization growth models is recognized globally. 

Harrington previously led a team at Align Technology, Inc. where she focused on driving volume and profitability for doctors  using the Invisalign system in North America. She worked as part of a senior leadership team in the Dental Service Organization market to scale dental practices via new business models of engagement in high growth environments. 

“Orthobrain® is the proven orthodontic growth system that makes it easy and profitable to confidently integrate orthodontics into a dental practice, because only orthobrain provides the total solution in the  

high impact and fast-growing dental segment. orthobrain® is disrupting the global orthodontics market, because only orthobrain leverages digital scale to fundamentally change how orthodontic care is delivered. It’s hard not to be excited when you see the passion surrounding what we are doing here. We have strong momentum, firm strategies, the right people, and, ultimately, the commitment to bring digital solutions and dentistry at a global scale,” said Harrington. “I took this role because I not only believe in what orthobrain is doing, but because in what orthobrain believes it can do for the dentist, patient experience, and global access to orthodontics. ”

While a startup, orthobrain is focused on orthodontics simplified™ – an approach that offers general practitioners the chance to collaborate with orthobrain experts to embrace and grow orthodontic treatments in their practice through an easy to use platform, patient care, and products. orthobrain was named a Top 10 Startup in Ohio and is currently competing as a Quarterfinalist in the Pepperdine Annual Most fundable Companies Program. The company has strong partnerships with Straumann Group and ClearCorrect, as well as a recent collaboration with Benco Dental Supply Company. The company has top tier talent delivering at a high level.

“We believe the general dentist can fulfill the significant unmet need for orthodontics, but to meet the demand, they have to have the knowledge and confidence to move forward. That’s where we come in,” said Dr. Dan German, founder of orthobrain®. “Adding Kimberly to the orthobrain team shows the industry that we’re attracting game-changing people who share in our passion to educate, build knowledge, and grow practices – I see her not as just a big piece of the orthobrain puzzle, I see her as a cornerstone to our success.”

With the addition of Harrington, orthobrain adds a strategic leader to help fulfill the unmet demands for orthodontics at a time when digital dentistry will not only be embraced with the industry, but could become the norm. 

“Orthodontic growth – with innovations like clear aligners – has never been greater and we provide the total solution not only for the general dentist in private practice, but global enterprise level dental service organizations looking to drive profitability through orthodontics.  We are transforming the way orthodontic care is delivered,” says Harrington. “I am thrilled to be part of this amazing, dedicated team, and ready to get to work.”

About orthobrain®

Orthobrain, founded by Dr. Dan German was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. Dr. German is a renowned orthodontist who has educated thousands of dentists on the proven orthobrain process delivered to over 30,000 private practice patients. Visit orthobrain.com for more information.

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ORTHOBRAIN NAMES KATE GROENHAGEN VICE PRESIDENT OF BUSINESS DEVELOPMENT

Cleveland, OH, August 5, 2021orthobrain® – the Ohio-based, proven dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, announced the hiring of Kate Groenhagen as Vice President of Business Development. With a focus on rapid penetration into the orthodontic market and selling the orthobrain values to practices and patients across the globe, Groenhagen will use her vast knowledge of the industry to humanize the technology and resources behind the start-up’s offerings.

Prior to joining orthobrain, Groenhagen gained expertise at Propel Orthodontics, leading her team to record-breaking sales results with top margins, while increasing profitability and efficiency for doctors. Her sales success and leadership were validated by multiple Presidents’ Club awards.

“orthobrain® is buzzing,” said Groenhagen. “We have the energy of a young organization, but the tenure of experts who have created a total solution to a gap that GPs, patients, and the entire industry can benefit from. It’s an exciting time and I’m confident the business development team assembled can showcase the orthobrain advantage in a way that instills confidence to our customers and, in return, their patients.”  

Getting Kate into the fold was a huge win for us. Here is a motivated new leader on the team that has spent close to a decade in orthodontics,” said Kimberly Harrington, orthobrain Executive Vice President, Chief Commercial Officer. “Through the orthobrain total solution, orthodontists and dentists

are able to work together to share expertise and increase patient acquisition resulting in practice growth.  Kate will be a major factor in putting a strong business development team in place to amplify doctor engagement supported by our total solution model for building GP confidence and growth in ortho.”

With orthobrain recently awarded the Most Accessible Orthodontic Care Provider – Ohio by GHP Healthcare & Pharmaceutical Awards 2021, Groenhagen is joining a startup that is focused on orthodontics simplified – an approach that offers general practitioners the chance to collaborate with orthobrain experts to embrace and grow orthodontic treatments in their practice through an easy-to-use platform, patient care, and products. 

“The outreach is immense through the technology we’re creating and services we’re offering,” said Groenhagen. “To be able to see the technology become a game-changer for orthodontics will be exciting, and I’m ready to do my part so the industry is aware of what we’re doing and how they can be a part of it.”

About orthobrain®

Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain®  is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain makes orthodontic care – and beautiful smiles –  available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information.

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ORTHOBRAIN AND EXCEED ANNOUNCE PARTNERSHIP

Cleveland, OH, August 19, 2021 orthobrain® – an Ohio-based, dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, has partnered with eXceed, a provider of in-office aligner solutions, to provide a holistic set of education and product offerings to the orthodontic industry. The collaboration combines the advantages of both companies into a one-stop opportunity to receive better aligner accessibility while learning how to grow practices.

Both companies bring to the table a very specific skill set,” said Nir Danai, co-founder of eXceed. “We complement each other. Together, we provide the full spectrum for dentists in terms of manufacturing high-quality aligners in-house and then, the best methods to establish aligners as a major revenue-generator for the office. We are sharing confidence-building education, providing products for patients to consider and GPs to offer, and we’re establishing long-term strategy to build future growth for practices.”

“We’re doing something that hasn’t been done effectively yet in this industry – a partnership that allows dentists to operate more efficiently with a highly-profitable procedure that can become a profit center for them,” said Dr. Dan German, founder of orthobrain®. “What eXceed does falls right in line with our orthodontics simplified mindset at orthobrain®. We share a common vision in providing opportunities for dentists and their patients. We’re joining forces and utilizing one another’s proficiency in this field.”

With aligners’ business growth being one of the focal points for the partnership, the two companies have announced a series of webinars – eXceed Business Growth Seminar, powered by orthobrain®. Hosted by orthobrain’s Keith Nicholson DDS MS, the sessions will cover key aspects and best practices for successfully offering aligners in the dental office. The first of six webinars kick off on September 16 on Webinar Jam.

“From growing business with existing patients to gaining new ones to creating winning teams and reducing turnover, we want these seminars to be a catalyst for what this collaboration can be for our customers, prospects, and their patients,” Danai said.

With access to in-office aligners through eXceed’s portal, and practice growth and GP development strengths of orthobrain®, the partnership will build momentum throughout the industry while giving the confidence to GP’s to offer services that can improve lives of every patient who comes in for an appointment.

 About orthobrain®

Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain®  is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain® makes orthodontic care – and beautiful smiles –  available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information.  

About eXceed

With more than 25 cumulative years of relevant experience, eXceed’s management brings a fresh new perspective to digital orthodontics. Headquartered in Witten, Germany, eXceed operates software, production, and materials R&D teams to ensure its proprietary solutions and processes remain at the forefront of dental high technology. From the planning stage to revisions and refinements, eXceed makes aligners manufacturing and usage simpler and user-friendly than ever.