Cleveland, OH, August 5, 2021 – orthobrain® – the Ohio-based, proven dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, announced the hiring of Kate Groenhagen as Vice President of Business Development. With a focus on rapid penetration into the orthodontic market and selling the orthobrain values to practices and patients across the globe, Groenhagen will use her vast knowledge of the industry to humanize the technology and resources behind the start-up’s offerings.
Prior to joining orthobrain, Groenhagen gained expertise at Propel Orthodontics, leading her team to record-breaking sales results with top margins, while increasing profitability and efficiency for doctors. Her sales success and leadership were validated by multiple Presidents’ Club awards.
“orthobrain® is buzzing,” said Groenhagen. “We have the energy of a young organization, but the tenure of experts who have created a total solution to a gap that GPs, patients, and the entire industry can benefit from. It’s an exciting time and I’m confident the business development team assembled can showcase the orthobrain advantage in a way that instills confidence to our customers and, in return, their patients.”
“Getting Kate into the fold was a huge win for us. Here is a motivated new leader on the team that has spent close to a decade in orthodontics,” said Kimberly Harrington, orthobrain Executive Vice President, Chief Commercial Officer. “Through the orthobrain total solution, orthodontists and dentists
are able to work together to share expertise and increase patient acquisition resulting in practice growth. Kate will be a major factor in putting a strong business development team in place to amplify doctor engagement supported by our total solution model for building GP confidence and growth in ortho.”
With orthobrain recently awarded the Most Accessible Orthodontic Care Provider – Ohio by GHP Healthcare & Pharmaceutical Awards 2021, Groenhagen is joining a startup that is focused on orthodontics simplified – an approach that offers general practitioners the chance to collaborate with orthobrain experts to embrace and grow orthodontic treatments in their practice through an easy-to-use platform, patient care, and products.
“The outreach is immense through the technology we’re creating and services we’re offering,” said Groenhagen. “To be able to see the technology become a game-changer for orthodontics will be exciting, and I’m ready to do my part so the industry is aware of what we’re doing and how they can be a part of it.”
Orthobrain®, founded by Dr. Dan German, was established with the goal of providing orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain® is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain makes orthodontic care – and beautiful smiles – available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information.