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Press Release

ORTHOBRAIN® AND OAKPOINT ANNOUNCE PARTNERSHIP

orthobrain and Oakpoint Partnership

Cleveland, OH, August 15th, 2022 – orthobrain®  – an Ohio-based, dental practice growth system with a total solution that makes integrating orthodontics easy and profitable, has partnered with Oakpoint, a dental support organization offering dental care providers support services in key functional areas of dental practices, from marketing and human resources to finance and patient advocacy.

Together, the organizations will use their clinical expertise and business acumen to deliver personal support to affiliated practices.  Specifically, Oakpoint will integrate orthobrain’s Core service offering to support and drive orthodontic activation, resulting in increased patient acquisition and practice growth.

Established in 2019, Oakpoint is a doctor-owned model passionate about supporting dental practices. With more than 300 dedicated team members, the company assists 34 practices and growing in separating the clinical work from the clerical, letting dentists concentrate on practicing the art of dentistry without the distractions and burden of running a practice.

orthobrain and Oakpoint share a common understanding of creating successful and profitable practices. We know the day-to-day realities practices face, and together, we will help them run efficiently, translating to better quality patient care and outcomes.

Mick Janness, CEO at Oakpoint Tweet

“orthobrain and Oakpoint share a common understanding of creating successful and profitable practices,” said Mick Janness, CEO at Oakpoint. “We know the day-to-day realities practices face, and together, we will help them run efficiently, translating to better quality patient care and outcomes.”

The collaboration combines the passionate and purpose-driven mentality of Oakpoint with the orthobrain total solution package of leveraging digital technology and learning systems to give dentists the clinical confidence to provide orthodontic services.

“We’re excited to partner with Oakpoint and bring additional resources, skills and confidence-building support to their practices,” said Kimberly Harrington, Chief Operating Officer at orthobrain. “With up to 12 million people seeking orthodontic treatment globally every year, partnerships like this will empower patient access and support clinical confidence. Our shared vision will make transformative growth possible for dental practices.”

About orthobrain®

orthobrain, founded by Dr. Dan German, was established to provide orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain makes orthodontic care – and beautiful smiles – available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information. 

About Oakpoint

Oakpoint is a dental support organization (DSO) that provides non-clinical support services under business service agreements. Their affiliated partner practices maintain ownership while leveraging the Oakpoint operating platform to achieve growth. 

Founded by Mick Janness and Erik Strang, the group’s goals for 2022 are $100 million of affiliated practice revenue and 10+ newly affiliated practices. The long-term growth plan includes supporting 150 doctors and clinical teams across an integrated platform.

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Categories
Blog

ICYMI: orthobrain Highlights from WinDSO

orthobrain WinDSO

orthobrain, a founding partner of Women in DSO, joined the inaugural WinDSO Empower and Grow conference that took place March 9 – 11 in Las Vegas, Nevada. The energy and participation at the show was palpable, with a fantastic foundation set for next year’s event.

orthobrain’s Executive Vice President and Chief Operating Officer, Kimberly Harrington, participated in the “Lessons in Leadership from Women CEOs” panel moderated by Geoffrey Ligibel of 42 North Dental. The panelists (Kimberly Harrington, Nancy Coy of Choice Payment Services, Eva Sadej of MedBar, and Dr. Maryam Beyramian of Westwind Integrated Health) spoke to the female leaders of today and tomorrow in an overflowing room. 

In case you missed it, here were four key takeaways from the event:
Develop yourself professionally.

Education doesn’t end once you receive your degree. To be a great leader in the dental field, really any field, we need to “be sponges.” Continue to educate ourselves – keep reading and learning, teach ourselves new skills or refine existing ones, and stay up to date with industry trends. It is important to continue improving and contributing to our personal brands.

Find a mentor and also be a Mentor.

When seeking out mentors, it is important to seek out those we admire and respect. Someone who can share their experience and lessons learned – their tips and tricks to navigate an often times male-dominated industry. But just as important as finding a mentor is BEING a mentor. It is important we pay it forward to individuals entering the industry or business arena. While we should make a concerted effort to share our knowledge to help lift up our mentees, it is important for us to listen too. “I have learned so much from the young people I mentored. Those relationships have made me a more well-rounded and empathetic leader,” says Kimberly Harrington.

Think beyond your own successes.

Great leaders do not just think about their own accomplishments; they concentrate on making sure the people on their team succeed as well. They get to know their employees on a personal and professional level, and learn their goals and ambitions. True leaders provide pathways to success, whether it be through access to extra training or time off to volunteer in their community. A company’s success is not always just measured in financial terms – it’s also judged on things like culture, inclusivity and growth opportunities.

Kimberly Harrington pointed out while on stage, “I am on the main stage today, but I always tell my team that it is not my job to be here. It is my job to get them on the main stage. It is my job to empower them as leaders and support them through that personal and professional growth.”

 Play the long game.

Instant gratification is given so much weight in today’s world. And often, we feel pressure to have success immediately, or to give up our weekend in order to enter the work week feeling confident. But, sometimes, our personal relationships suffer, when we put all our focus on work.

As Kimberly reminded the audience: “If it doesn’t happen on Monday, don’t panic. There is always Tuesday.”

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Press Release

ORTHOBRAIN® NAMES JODY RODNEY SENIOR VICE PRESIDENT OF MARKETING AND EDUCATION

orthobrain Jody Rodney

Cleveland, OH, March 7th, 2022 – orthobrain® – an Ohio-based orthodontic growth company with a total solution that makes integrating orthodontics into dental practices easy and profitable, is excited to announce the hiring of Jody Rodney as Senior Vice President of Marketing and Education. In her role, Rodney will bring her extensive experience implementing strategic plans and her global networks within the dental industry to drive orthobrain’s overall business strategy.

A results-focused leader with a proven track record of providing fortune 500 organizations with strategic direction, Rodney will oversee orthobrain’s multi-channel campaigns, education programs and product launches. She will work with the marketing and education teams to streamline operations, build community and help generate new leads and opportunities.

“There’s a real need in the marketplace for the type of service orthobrain provides and I’m honored and excited to be a part of something that has so much opportunity in terms of growth and global presence,” says Rodney. “I look forward to bringing my knowledge and strong partnerships into the fold to further accelerate orthobrain’s groundbreaking work.”

There’s a real need in the marketplace for the type of service orthobrain provides and I’m honored and excited to be a part of something that has so much opportunity in terms of growth and global presence.

Jody Rodney, SVP Marketing and Education Tweet

Rodney comes to orthobrain with more than 20 years of marketing experience, and 11 of those within the dental industry, primarily working in the large equipment segment and practice management sector. Most recently, she served as the Vice President, Marketing & Education at Planmeca USA, where she led and managed marketing and education efforts for all dental equipment segments, focusing on strategy developments through relationships and programs with distribution partners.

“It’s an exciting time for orthorbrain and Jody’s extensive knowledge of the dental industry coupled with her integrated experience around scalable global marketing initiatives will position us for sustainable success,” said Kimberly Harrington, orthobrain Executive Vice President, Chief Operating Officer. “I look forward to working with Jody to drive continued success for the organization.”

Rodney holds a Bachelor of Science from the University of Iowa and a Master of Business Administration from Strayer University. She is also a member of CHIEF, a private membership network focused on connecting and supporting women executive leaders. She was previously a board member of the American Association of Periodontology Foundation.

About orthobrain®

orthobrain®, founded by Dr. Dan German, was established to provide orthodontic options to dentists looking to offer orthodontic services to patients. orthobrain is a proven dental practice growth system that makes integrating orthodontics easy and profitable with a total solution that combines digital technology, proprietary AI and learning systems with the expertise of orthodontists. Today, orthobrain makes orthodontic care – and beautiful smiles – available to patients everywhere at a scale never before possible. Visit orthobrain.com for more information. 

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Categories
Blog

Understanding patient desires and behaviors is key to dental practice success

orthobrain Blog Dental Practice Success
By Tammy Staiger, RDH BS

In my twenty-five plus years the industry, I’ve had thousands of conversations with patients about their teeth and oral care concerns. These discussions have given me thorough insight into today’s dental consumers and how we, as dental professionals and team members, can craft the best user experience for our patients. Crafting great patient experiences is crucial to dental practice success. This perspective helps frame the curriculum I create at orthobrain® for dentists and their teams. Our education program is highly focused on topics like: powerful communication and how to identify and educate patients on the effects of malocclusion.

When patients feel listened to and understood, a level of trust is created. This relationship is crucial if you want your patients to take your advice, follow directions or accept treatment. 

Based on my curriculum development experience and my conversations with patients in the hygiene chair, here are the top three patient considerations when presented with orthodontic treatment solutions. 

1. Their time is valuable. 

Patients want a one-stop shop for all dental appointments, whether it is routine cleanings, restorative care, or orthodontic treatment. It takes time to research and schedule consults with new practitioners to fix an overbite or whiten teeth. Instead of spending their lunch break driving from office to office to find a doctor they trust, some patients would prefer to simply not smile in pictures. General dentists have the perfect opportunity to meet patients’ needs for quality care and convenience by offering comprehensive dentistry to treat preventive, restorative, and orthodontic concerns. 

2. Drawbacks can’t outweigh rewards. 

Patients want beautiful teeth, but they don’t want the solution to affect their daily lives. While they don’t want gaps in their teeth, they also don’t want orthodontics to interfere with how they talk, look, or are perceived by others. Most patients don’t know much about invisible orthodontic solutions, so they don’t think to ask practitioners about lingual braces or clear aligners. Educating patients is an important part of the standard of care. As a dental healthcare provider, you will often be the first line of defense and education for malocclusion. Being able to educate the patient in the chair and then offer an in-house solution, like clear aligner therapy, meets the patient’s desire for discreet treatment and convenience.

When patients get the ortho care they need from a dentist they already trust, it benefits their health, their relationships, and their self-image. It also contributes to the success of your practice through referrals and increased profitability.

3. There’s comfort with familiarity. 

I find that patients are more likely to undergo treatment when it is provided by their own dentist. When patients are lying in a dental chair with instruments in their mouth, they feel vulnerable. According to the Journal of the American Dental Association, some studies suggest that as many as 75% of adults in the United States experience some amount of anxiety about going to a dental office. Patients would rather put off necessary dental treatment than go to an orthodontist they have never met. Many tell me they’d be more likely to undergo orthodontic treatment if they could do it with their own practitioner. 

Listen, Build Trust, Transform Lives

By listening to patients and understanding these common considerations, you can establish a stronger bond and level of trust. This gives you the opportunity to provide the comprehensive care they want and need. When patients get the ortho care they need from a dentist they already trust, it benefits their health, their relationships, and their self-image. It also contributes to the success of your practice through referrals and increased profitability.

Effectively communicating the advantages of orthodontic services to patients is invaluable! At orthobrain®, we empower dentists to successfully and profitably incorporate orthodontics into their practices. We focus on effective education and communication techniques and offer comprehensive case management by an Orthodontist. We know that dentists and their team members are the key to expanding access to happy and healthy smiles to more patients. We’re here to support them in this endeavor. 

About Tammy Staiger, RDH BS

As Senior Education Developer at orthobrain® and as a dental hygienist, one of my clinical roles is to educate patients on the effects proper tooth alignment has on good oral health. I am blessed to travel internationally and speak publicly not only about tooth alignment, but also on team building and the importance of communication for multiple companies, including Align Technology‘s Invisalign®. I believe when you bring compassion and connection to patients, they are more likely to listen to what you tell them.

Become an orthobrain® Dentist

Confidently deliver orthodontics to your patients.

Invisalign® is a registered a registered trademark of Alilgn Technology, Inc.

Categories
Blog

Top 3 Questions Dentists Have About Integrating orthobrain® Into Their Practice with Answers by Dr. German

Dr. Dan German Lecturing integrating orthodontics into general dental practice orthobrain

At orthobrain®, we’ve received a lot of questions from dentists about integrating our orthodontics into their practice.

Here are three of the top questions – with answers provided from orthobrain’s founder and chief orthodontist, Dr. Dan German. If you have other questions, please reach out to us at smile@orthobrain.com.

1. Am I qualified to provide orthodontic work?

In every state, general practitioners are permitted to deliver orthodontics. In fact, around the globe, more orthodontic treatments are done by general practitioners than by orthodontists.

Though every dentist has the ability to provide orthodontic work, to truly excel and provide optimal outcomes to your patients, we believe you need additional education, collaboration, and support — the type orthobrain provides.

With orthobrain, you are not providing orthodontic work by yourself, and you are never alone. The orthobrain team, made up of expert orthodontists with decades of experience, delivers the assessments and treatment plans for your patients. You will simply deliver the orthodontics, allowing you to spend more time with your patients and bring profitability to your practice. 

In every patient case, the orthobrain team closely examines the patient data, X-rays, and photos you provide to determine if the case can be successfully treated in your dental practice or needs to be referred out. Our interest, like yours, lies in providing the best possible care for patients.

orthobrain® is with you every step of the way, dedicated to providing the advice and coaching for practice growth and success. We are the orthodontist in your pocket!

2. What’s the difference between using orthobrain vs. signing up with a clear aligner provider?

Incorporating orthobrain is different than just integrating orthodontics. If you sign up with a clear aligner vendor, for instance, you will often have limited guidance on how to identify and determine which patients are good candidates for orthodontic treatment – this is a crucial first step. You and your team are at risk to be left to figure out all of the workflows and schedules by yourself. Which can quickly become overwhelming and time-consuming.

orthobrain, by contrast, combines digital technology, learning systems, and the expertise of orthodontists into a total solution that delivers a comprehensive playbook, increases patient acquisition, and improves outcomes and digital workflow integration. orthobrain is with you every step of the way, dedicated to providing the advice and coaching for practice growth and success. We are the orthodontist in your pocket!

3. How soon, after joining orthobrain, can I start integrating orthodontics?

One of the beautiful things about orthobrain is you can start the same day. By joining orthobrain, the platform automatically gives you exposure to educational videos, so you can start learning as soon as you register. We will coach you on obtaining and submitting ideal patient photos and X-rays, which can all be done as soon as you’re ready.

Our team is always available to answer questions. One of the great things about orthobrain is that we have clients all around the globe, so we’re available to answer questions across multiple time zones.

Of course, the best way to learn is by doing. At orthobrain, we are here to walk with you through the process. Like you, we know there is nothing more rewarding than seeing someone previously plagued with an imperfect, unhealthy smile suddenly light up with confidence.

Become an orthobrain® Dentist

Confidently deliver orthodontics to your patients.

Copyright © 2022 orthobrain®. All rights reserved

Seminar Dates

September 10-12th, 2020

more dates coming soon!

All dates in Cleveland, Ohio at Dental Ceramics, Inc.

Schedule an orthobrain® demo and start growing your practice.